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<channel>
	<title>Rafael Noronha's Portfolio</title>
	<link>https://rafaelnoronha.com</link>
	<description>Rafael Noronha's Portfolio</description>
	<pubDate>Fri, 24 Jul 2026 19:23:21 +0000</pubDate>
	<generator>https://rafaelnoronha.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Coleção Outdoor — Cinex</title>
				
		<link>https://rafaelnoronha.com/Colecao-Outdoor-Cinex</link>

		<pubDate>Thu, 25 Jun 2026 19:41:50 +0000</pubDate>

		<dc:creator>Rafael Noronha's Portfolio</dc:creator>

		<guid isPermaLink="true">https://rafaelnoronha.com/Colecao-Outdoor-Cinex</guid>

		<description>


	

— Campanha para o lançamento da Coleção Outdoor Cinex, composta pela Cucina Solarium e pelo Biombo Arcada.



Filmada à beira da piscina em Bento Gonçalves, na Serra Gaúcha, a campanha apresenta a área externa como continuidade da casa. A direção de arte aproxima design contemporâneo, arquitetura e natureza em uma atmosfera editorial, com luz fria e tratamento quase invernal.


Os filmes e fotos exploram formas, texturas, reflexos, superfícies, luz e sombra, construindo uma experiência visual sensorial. A tipografia aparece de forma mínima e pontual, enquanto os letterings de campanha e produto fazem referência à linha do horizonte.




Direção de Arte, Filme, Fotografia, Design de Produto, Arquitetura
	

— Campaign for the launch of the Cinex Outdoor Collection, featuring Cucina Solarium and Biombo Arcada.


Shot by the pool in Bento Gonçalves, in the Serra Gaúcha region, the campaign presents outdoor space as a continuation of the home. The art direction brings together contemporary design, architecture and nature in an editorial atmosphere, with cool lighting and an almost wintry color treatment.


The video pieces and photographs explore forms, textures, reflections, surfaces, light and shadow, creating a sensory visual experience. Typography is used minimally and precisely, while the campaign and product letterings reference the horizon line.




Art Direction, Film, Photography, Product Design, Architecture








&#60;img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/29650fcd430048eccb2f959ef12014dac76b5642295d1238550be996437e2789/OUTDOOR_Collection_Stills_01.jpg" data-mid="250417064" border="0"  src="https://freight.cargo.site/w/1000/i/29650fcd430048eccb2f959ef12014dac76b5642295d1238550be996437e2789/OUTDOOR_Collection_Stills_01.jpg" /&#62;
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&#60;img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/10c9b506d45d746afd17deb333467006e9fee17cd185f1eff40e86176b9f879a/OUTDOOR_Collection_Stills_03.jpg" data-mid="250417066" border="0"  src="https://freight.cargo.site/w/1000/i/10c9b506d45d746afd17deb333467006e9fee17cd185f1eff40e86176b9f879a/OUTDOOR_Collection_Stills_03.jpg" /&#62;



Biombo Arcada

Divisória em alumínio para ambientes externos, o Biombo Arcada ganha uma sequência própria de filme e fotos dentro da campanha. A direção de arte explora sua modularidade e sua capacidade de dividir, transformar e personalizar espaços, usando formas, ritmo visual, luz e sombra como linguagem.


&#60;img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/e738fd16bc18dc9e29428f73f8fdd0c83f79ddb404de05a8daf38983dcdc9233/OUTDOOR_Collection_Stills_04.jpg" data-mid="250417827" border="0"  src="https://freight.cargo.site/w/1000/i/e738fd16bc18dc9e29428f73f8fdd0c83f79ddb404de05a8daf38983dcdc9233/OUTDOOR_Collection_Stills_04.jpg" /&#62;
&#60;img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/3d3d1809d449520c7abe429627db3edaae6390d7c007f9aaccf970b7bd03da69/OUTDOOR_Collection_Stills_05.jpg" data-mid="250417241" border="0"  src="https://freight.cargo.site/w/1000/i/3d3d1809d449520c7abe429627db3edaae6390d7c007f9aaccf970b7bd03da69/OUTDOOR_Collection_Stills_05.jpg" /&#62;





Cucina Solarium


A Cucina Solarium apresenta a cozinha como extensão da casa para a natureza. A sequência dedicada ao produto valoriza sua integração com a área externa, a personalização de cores e texturas e o uso de materiais desenvolvidos para ambientes outdoor, mantendo a linguagem editorial da campanha.


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&#60;img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1bc34878340f41f5fd5f14daacb16263885956777a24f2159cacee8707b9e021/OUTDOOR_Collection_Stills_07.jpg" data-mid="250417246" border="0"  src="https://freight.cargo.site/w/1000/i/1bc34878340f41f5fd5f14daacb16263885956777a24f2159cacee8707b9e021/OUTDOOR_Collection_Stills_07.jpg" /&#62;
&#60;img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a3f77b14fa798b118a2479774e35cb3173177963852dde2a1e94f5956ca2f17c/OUTDOOR_Collection_Stills_08.jpg" data-mid="250417247" border="0"  src="https://freight.cargo.site/w/1000/i/a3f77b14fa798b118a2479774e35cb3173177963852dde2a1e94f5956ca2f17c/OUTDOOR_Collection_Stills_08.jpg" /&#62;


Cliente CinexAgência RBA PublicidadeProdução Tangram ContentDireção de Arte Rafael Noronha</description>
		
	</item>
		
		
	<item>
		<title>Viva o seu Universo — Romanzza</title>
				
		<link>https://rafaelnoronha.com/Viva-o-seu-Universo-Romanzza</link>

		<pubDate>Tue, 23 Jun 2026 20:19:12 +0000</pubDate>

		<dc:creator>Rafael Noronha's Portfolio</dc:creator>

		<guid isPermaLink="true">https://rafaelnoronha.com/Viva-o-seu-Universo-Romanzza</guid>

		<description>
	— A casa como extensão da identidade é o conceito da campanha Viva o seu Universo, para a Romanzza. Gostos, escolhas, hábitos e referências dão personalidade aos ambientes, da arquitetura ao mobiliário, do figurino aos objetos. Cada detalhe do morar revela o estilo pessoal de quem vive ali.


Realizada em uma casa de praia no litoral do Rio Grande do Sul, a campanha tem a arquitetura da casa como inspiração. Madeira, pedra, luz natural, paisagismo e grandes aberturas definem uma paleta de areia, off-white, verde e terracota, presente também no figurino, nos enquadramentos e no tom das cenas.

A atmosfera do litoral também aparece no roteiro. O filme acompanha momentos leves e informais do casal, entre leitura, vinho, convivência e pausa. Os ambientes ganham presença humana, com os planejados integrados ao estilo de vida da campanha.

Direção de Arte, Filme, Fotografia, Lifestyle, Interiores
	— The home as an extension of identity is the concept behind Live Your Universe, a campaign for Romanzza. Tastes, choices, habits and references shape the spaces, from architecture and furniture to styling and objects. Every detail reflects the personal style of those who live there.


Produced in a beach house on the coast of Rio Grande do Sul, the campaign draws from its architecture. Wood, stone, natural light, landscaping and large openings define a palette of sand, off-white, green and terracotta, echoed in the styling, framing and tone.


The coastal atmosphere also guides the script. The film follows light, informal moments of the couple, between reading, wine, shared time and pause. The spaces gain human presence, with custom furniture integrated into the campaign’s lifestyle.
Art Direction, Film, Photography, Lifestyle, Interiors







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&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/05302e2cc2fdf4e1fbbeab1db21a052e60c9336aac57181e4e3f6ac3a378f54f/Stills_Romanzza_04.jpg" data-mid="250410909" border="0"  src="https://freight.cargo.site/w/1000/i/05302e2cc2fdf4e1fbbeab1db21a052e60c9336aac57181e4e3f6ac3a378f54f/Stills_Romanzza_04.jpg" /&#62;



&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/355342ddd3f29a73721c4255af24aaba81ef937865bc18b47c7409c38513a36b/Stills_Romanzza_06.jpg" data-mid="250410910" border="0"  src="https://freight.cargo.site/w/1000/i/355342ddd3f29a73721c4255af24aaba81ef937865bc18b47c7409c38513a36b/Stills_Romanzza_06.jpg" /&#62;





— Além do filme principal e das fotos para mídia impressa, as demais peças expandem a comunicação no ambiente digital. No feed, filmes mais curtos exploram diferentes personas, enquanto os walk-throughs percorrem os ambientes no detalhe. Cada peça amplia o universo da campanha a partir de um novo ponto de vista.

	
	
	

Cliente Romanzza

Agência RBA Publicidade

Produção Tangram Content

Direção de Arte Rafael Noronha
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	<item>
		<title>Dolomia  — Cinex</title>
				
		<link>https://rafaelnoronha.com/Dolomia-Cinex</link>

		<pubDate>Thu, 25 Jun 2026 17:39:33 +0000</pubDate>

		<dc:creator>Rafael Noronha's Portfolio</dc:creator>

		<guid isPermaLink="true">https://rafaelnoronha.com/Dolomia-Cinex</guid>

		<description>
	— Dolomia é uma porta de entrada de alto padrão da Cinex com reconhecimento facial. Com grandes dimensões, o produto é uma experiência de design em escala, tecnologia e segurança, atributos que a campanha comunica em uma abordagem cinematográfica.

O filme explora as características tecnológicas do produto em uma atmosfera inspirada na ficção científica: cenário com luz vertical, névoa, reflexos. A cor laranja da marca é o acento cromático para essa visão futurista, seja no figurino, nas luzes, na maquiagem. A modelo divide o protagonismo com o produto e reforça sua escala imponente.

	
— Dolomia is a high-end Cinex entrance door with facial recognition. With large dimensions, the product is a large-scale design experience, combining technology and security, attributes the campaign communicates through a cinematic approach.


The film explores the product’s technological features in an atmosphere inspired by science fiction: a set with vertical light, fog and reflections. The brand’s orange acts as the chromatic accent for this futuristic vision, appearing in the wardrobe, lighting and makeup. The model shares the spotlight with the product and reinforces its imposing scale.









&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/ea0d700fae957d52da349cc0151360a10a1465e523960eb703f54fb143e31401/DOLOMIA_Frame_01.jpg" data-mid="250419169" border="0"  src="https://freight.cargo.site/w/1000/i/ea0d700fae957d52da349cc0151360a10a1465e523960eb703f54fb143e31401/DOLOMIA_Frame_01.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/c4eb88c270df9d7f7859fc72f6128d09f23f929140092b499047f21adba629c3/DOLOMIA_Frame_02.jpg" data-mid="250420175" border="0"  src="https://freight.cargo.site/w/1000/i/c4eb88c270df9d7f7859fc72f6128d09f23f929140092b499047f21adba629c3/DOLOMIA_Frame_02.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/05b186281341f05e4316fa4be2c1d847c56ede2c2d8fb296436014447d303b5a/DOLOMIA_Frame_04.jpg" data-mid="250420177" border="0"  src="https://freight.cargo.site/w/1000/i/05b186281341f05e4316fa4be2c1d847c56ede2c2d8fb296436014447d303b5a/DOLOMIA_Frame_04.jpg" /&#62;
&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/90394f01384cf783b01f71a34a6a6c939bcd43ffc2df60dd6f373e9ae2b18e65/DOLOMIA_Frame_05.jpg" data-mid="250420178" border="0"  src="https://freight.cargo.site/w/1000/i/90394f01384cf783b01f71a34a6a6c939bcd43ffc2df60dd6f373e9ae2b18e65/DOLOMIA_Frame_05.jpg" /&#62;




— O sistema gráfico da campanha leva a atmosfera tecnológica da Dolomia para os letterings e materiais digitais. A tipografia assume uma estética próxima de códigos, interfaces e sistemas de leitura facial, enquanto composições, recortes de imagem, grafismos e glitches mantêm a unidade visual entre produto, filme e comunicação.

 



&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/757df6d5ba96012680a3b6ab07e22823bec2de8e25b3dfee6872c0a47311e984/DOLOMIA_Card_01.jpg" data-mid="249801210" border="0"  src="https://freight.cargo.site/w/1000/i/757df6d5ba96012680a3b6ab07e22823bec2de8e25b3dfee6872c0a47311e984/DOLOMIA_Card_01.jpg" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/55abf54cdce744f6d2c9866a1e18cc28e19d3115ac70be291ce2a4ef13e1ce43/DOLOMIA_Card_02.jpg" data-mid="249801211" border="0"  src="https://freight.cargo.site/w/1000/i/55abf54cdce744f6d2c9866a1e18cc28e19d3115ac70be291ce2a4ef13e1ce43/DOLOMIA_Card_02.jpg" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/92a61fca39d82c76c502e1420cc52833351420a07039b8db67a8b19885d79909/DOLOMIA_Card_03.jpg" data-mid="249801212" border="0"  src="https://freight.cargo.site/w/1000/i/92a61fca39d82c76c502e1420cc52833351420a07039b8db67a8b19885d79909/DOLOMIA_Card_03.jpg" /&#62;



Cliente CinexAgência RBA PublicidadeProdução Tangram ContentDireção de Criação Leo Theobald
Direção de Arte Alê Mess e Rafael Noronha
</description>
		
	</item>
		
		
	<item>
		<title>Coleção Graphis — Cinex</title>
				
		<link>https://rafaelnoronha.com/Colecao-Graphis-Cinex</link>

		<pubDate>Thu, 25 Jun 2026 18:57:23 +0000</pubDate>

		<dc:creator>Rafael Noronha's Portfolio</dc:creator>

		<guid isPermaLink="true">https://rafaelnoronha.com/Colecao-Graphis-Cinex</guid>

		<description>
	

— A Coleção Graphis marca o lançamento de estampas em vidro acidato da Cinex para esquadrias de alto padrão. O desafio da campanha foi tornar protagonista a sutileza do vidro: suas propriedades de opacidade e transparência, a passagem da luz, a privacidade e a divisão dos ambientes. Entre padronagens geométricas e orgânicas, os objetos cotidianos da casa traduzem essas características e revelam a percepção transfigurada do espaço.


A resposta foi reproduzir essas propriedades em estúdio. Luz controlada, preto e branco, tons de cinza e breves contrastes de cor deram forma a cenas minimalistas com objetos de casa e decoração, selecionados para dialogar com cada estampa. Na interação com as lâminas, esses elementos revelam o efeito do acidato: suavizam contornos, difundem sombras e criam camadas de opacidade.

Direção de Arte, Design Gráfico, Campanha, Composição de Estúdio



	

— The Graphis Collection marks the launch of Cinex's acid-etched glass patterns for high-end window frames. The campaign's challenge was to make the glass's subtlety the protagonist: its qualities of opacity and transparency, the way it filters light, the privacy it affords and the division of space. Between geometric and organic patterns, everyday household objects translate these properties and reveal the space transfigured.The answer was to recreate those properties in studio. Controlled light, black and white, shades of gray and brief accents of color shaped minimalist scenes built around home and décor objects, chosen to engage with each pattern. Set against the panes, these elements reveal what the acid-etched glass does: softening edges, diffusing shadows, layering opacity.



Art Direction,&#38;nbsp;Campaign,&#38;nbsp;Film,&#38;nbsp;Still Life





&#60;img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/a2b0c0afa6136d7777b12228b7de6208549f63c8dd6d59d80b7f5f562a031b5d/GRAPHIS_Abstrato.jpg" data-mid="250414375" border="0"  src="https://freight.cargo.site/w/1000/i/a2b0c0afa6136d7777b12228b7de6208549f63c8dd6d59d80b7f5f562a031b5d/GRAPHIS_Abstrato.jpg" /&#62;
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&#60;img width="2879" height="2160" width_o="2879" height_o="2160" data-src="https://freight.cargo.site/t/original/i/058afc202f7473c1fb136dc11c6f6abb43f71a8c9e580cba3cca0c5e2ece7e7d/GRAPHIS_Trao_ponto.jpg" data-mid="250414379" border="0"  src="https://freight.cargo.site/w/1000/i/058afc202f7473c1fb136dc11c6f6abb43f71a8c9e580cba3cca0c5e2ece7e7d/GRAPHIS_Trao_ponto.jpg" /&#62;
&#60;img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/3247c82fd18269467c0cbd1deffdef2cf617f3c782e152f77923461d2aa49fea/GRAPHIS_Seixos.jpg" data-mid="250414378" border="0"  src="https://freight.cargo.site/w/1000/i/3247c82fd18269467c0cbd1deffdef2cf617f3c782e152f77923461d2aa49fea/GRAPHIS_Seixos.jpg" /&#62;
&#60;img width="2880" height="2160" width_o="2880" height_o="2160" data-src="https://freight.cargo.site/t/original/i/393967a808f6d56b717a6f34e1add9cfb39042dfd9cb452672fd4423c4737220/GRAPHIS_Grelha.jpg" data-mid="250414377" border="0"  src="https://freight.cargo.site/w/1000/i/393967a808f6d56b717a6f34e1add9cfb39042dfd9cb452672fd4423c4737220/GRAPHIS_Grelha.jpg" /&#62;




— A campanha também aproxima o olhar dos detalhes macro das estampas, explorando textura, escala e padronagem. O sistema gráfico se fecha no selo modular e geométrico da coleção, construído a partir da família tipográfica da marca e inspirado na proporção retangular das lâminas. Pensado para peças horizontais e verticais, mantém o preto e branco como base de toda a comunicação.



	




	&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/245fa0159f5701042930bbf3f87e33ddda6d8fdf7c3c7a9ad3f2e77e8eb64ffc/Graphis_Abstrato.jpg" data-mid="249802942" border="0"  src="https://freight.cargo.site/w/1000/i/245fa0159f5701042930bbf3f87e33ddda6d8fdf7c3c7a9ad3f2e77e8eb64ffc/Graphis_Abstrato.jpg" /&#62;
	&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/7118f985b3f7cc47cf68e86eae523571b8c704f71969e70ba0c1f030647fa8f8/Graphis_Malha.jpg" data-mid="249802945" border="0"  src="https://freight.cargo.site/w/1000/i/7118f985b3f7cc47cf68e86eae523571b8c704f71969e70ba0c1f030647fa8f8/Graphis_Malha.jpg" /&#62;


Cliente&#38;nbsp;Cinex

Agência&#38;nbsp;RBA

Produção&#38;nbsp;Tangram Content

Direção de arte&#38;nbsp;Rafael Noronha

</description>
		
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	<item>
		<title>Freeway — Casa das Caldeiras</title>
				
		<link>https://rafaelnoronha.com/Freeway-Casa-das-Caldeiras</link>

		<pubDate>Mon, 06 Jul 2026 12:43:38 +0000</pubDate>

		<dc:creator>Rafael Noronha's Portfolio</dc:creator>

		<guid isPermaLink="true">https://rafaelnoronha.com/Freeway-Casa-das-Caldeiras</guid>

		<description>
	&#60;img width="1640" height="2160" width_o="1640" height_o="2160" data-src="https://freight.cargo.site/t/original/i/17bf183f954868f6a4421fd632c6ee7ab566b5a30259feae2ca31737af770ac3/WAYMAG_Cover.jpg" data-mid="250494407" border="0"  src="https://freight.cargo.site/w/1000/i/17bf183f954868f6a4421fd632c6ee7ab566b5a30259feae2ca31737af770ac3/WAYMAG_Cover.jpg" /&#62;
	Way Magazine


Design Editorial, Direção de Arte, Moda, Campanha



O projeto editorial da revista Way Magazine para os calçados
Freeway Easywear orienta a comunicação da marca no semestre, apresentando os destaques da coleção Outono/Inverno 2017.

A produção acontece na Casa das Caldeiras, em São Paulo. O
complexo é hoje um patrimônio histórico tombado da capital e funciona como centro cultural dedicado à arte e a eventos sociais.

O editorial parte da estética industrial da locação para
aproximar produto, moda e arquitetura. Concreto, metal, sombra e
textura reforçam a presença dos calçados e o caráter urbano da coleção. Essa atmosfera é traduzida em uma paleta de contrastes quentes, tipografia de impacto e direção de cena.


Way Magazine's editorial project for Freeway footwear guides the brand's communication for the season, presenting the
Fall/Winter 2017 collection. Shot at Casa das Caldeiras, in São Paulo, the issue connects fashion and architecture through the location's industrial character, translated into a palette of warm contrasts, bold typography and fashion direction.


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Coleção Feminina
Editorial dedicado ao público feminino


&#60;img width="3236" height="2160" width_o="3236" height_o="2160" data-src="https://freight.cargo.site/t/original/i/1a3a9145a2dda54935062ed073ee7b1dbc861fe3cbc3a9d2211efe465e4cda10/WAYMAG_DSC3783.jpg" data-mid="250498041" border="0"  src="https://freight.cargo.site/w/1000/i/1a3a9145a2dda54935062ed073ee7b1dbc861fe3cbc3a9d2211efe465e4cda10/WAYMAG_DSC3783.jpg" /&#62;
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Vídeo Editorial

Captação em vídeo da produção

Leve a vida mais leve
Série de anúncios que comunicam o lifestyle da marca seguindo a direção de arte da revista como guideline


&#60;img width="3280" height="2160" width_o="3280" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b86e757467a9e3c16b5a1714b6932c7edb2e2a08c12a840501240a3c47186330/WAYMAG_AD.jpg" data-mid="250498077" border="0"  src="https://freight.cargo.site/w/1000/i/b86e757467a9e3c16b5a1714b6932c7edb2e2a08c12a840501240a3c47186330/WAYMAG_AD.jpg" /&#62;
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EQUIPE FREEWAY 
Diretor Presidente&#38;nbsp;Jânio Machado Direção Geral Junia Capobianco
BRA DIGITAL
Direção e Projeto Editorial BRA Digital Editor-chefe Roberto Noronha Direção de Criação Leonardo Theobald Direção de Arte Rafael Noronha e Rodrigo Rost Atendimento Franciele Wilhelm Redação Camila Herrmann, Joanna Dieter e Nicole Dias Vídeo Editorial&#38;nbsp;Camila Herrmann, Rafael Noronha e Rodrigo Rost
STUDIO CONCI


Produção Executiva Juliana Silva Fotografia e Edição Otávio Conci Assistente de Fotografia Bruno MartelliMODELOS

Ford Models Bruna Dacal e Fred Laastch Bravo Model Theo Silveira

DEMAIS COLABORADORES


Produção de Figurino Duo Style

Beauty Cristina Nunes


Colunistas Ila Rosete e Rafael Capobianco
Tradução Gabriela Leisorovich




</description>
		
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	<item>
		<title>Freeway — Aparados da Serra</title>
				
		<link>https://rafaelnoronha.com/Freeway-Aparados-da-Serra</link>

		<pubDate>Thu, 16 Jul 2026 18:05:12 +0000</pubDate>

		<dc:creator>Rafael Noronha's Portfolio</dc:creator>

		<guid isPermaLink="true">https://rafaelnoronha.com/Freeway-Aparados-da-Serra</guid>

		<description>



	&#60;img width="1640" height="2160" width_o="1640" height_o="2160" data-src="https://freight.cargo.site/t/original/i/763a9c4d1308dd9af86b5a5e9a9813c71c5e021face1b8203553dcd4bb105480/WayMag_COVER.jpg" data-mid="250472114" border="0"  src="https://freight.cargo.site/w/1000/i/763a9c4d1308dd9af86b5a5e9a9813c71c5e021face1b8203553dcd4bb105480/WayMag_COVER.jpg" /&#62;
	Way Magazine
Design editorial e direção de arte

A edição da revista Way Magazine para os calçados Freeway orienta a comunicação da marca na estação, apresentando a coleção Outono/Inverno a partir do conceito "O inverno é lá fora".


Com produção nos Aparados da Serra, o editorial tem o Cânion Itaimbezinho como cenário principal. A direção de arte explora paisagens e cenas ao ar livre para aproximar moda, viagem e natureza, linguagem que se estende às matérias, anúncios e peças digitais.


O projeto inclui o design editorial e a criação da identidade visual da revista, com logotipo, estudo tipográfico, paleta de cores e diagramação. Derivações do mesmo sistema visual dão coerência para toda a comunicação da marca na estação.


Way Magazine’s editorial project for Freeway footwear guides the brand’s communication throughout the season, presenting the Fall/Winter collection through an editorial shot in Aparados da Serra and a visual identity extended across advertising and digital content.





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	&#60;img width="2112" height="2688" width_o="2112" height_o="2688" data-src="https://freight.cargo.site/t/original/i/f948ae5696e7c1256e77072d972eb6cff7fee705a9cbb4df186053f0280f6006/Layout_CONTRA_CAPA.jpg" data-mid="250472129" border="0"  src="https://freight.cargo.site/w/1000/i/f948ae5696e7c1256e77072d972eb6cff7fee705a9cbb4df186053f0280f6006/Layout_CONTRA_CAPA.jpg" /&#62;
	

EQUIPE FREEWAY

Diretor-Presidente Freeway&#38;nbsp;Jânio Machado&#38;nbsp;Direção Geral Junia Capobianco

BRA DIGITAL

Direção e Projeto Editorial BRA Digital Editor-chefe&#38;nbsp;Roberto Noronha&#38;nbsp;Direção de Criação&#38;nbsp;Leonardo Theobald&#38;nbsp;Direção de Arte&#38;nbsp;Rafael Noronha, Monique
Juchum e Rafael Nunes&#38;nbsp;Arte Final&#38;nbsp;Ricardo Terêncio&#38;nbsp;Atendimento&#38;nbsp;Franciele Wilhelm&#38;nbsp;Redação Nicole
Dias e Maria Carolina Bastos 

STUDIO CONCI

Produção executiva&#38;nbsp;Juliana Silva&#38;nbsp;Fotografia e Edição&#38;nbsp;Otávio Conci Making Of e Assistente de Produção&#38;nbsp;Vinícius de Antoni Assistente de Fotógrafo&#38;nbsp;Bruno Carvalho

MODELOS


Thailan Reginatto (Super) e Vitória Strada (Joy)


COLABORADORES

Colunista Mauren Motta 

Figurino Gabriela Casartelli

Assistente de figurino Emily Blanco

Beleza Stéphanie Sombrio&#38;nbsp;




	
 &#38;nbsp;	Social Media
A linguagem das redes socais da marca segue a estética outdoor proposta para o editorial

 
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	<item>
		<title>Freeway — Santo Antônio de Lisboa</title>
				
		<link>https://rafaelnoronha.com/Freeway-Santo-Antonio-de-Lisboa</link>

		<pubDate>Fri, 24 Jul 2026 19:23:21 +0000</pubDate>

		<dc:creator>Rafael Noronha's Portfolio</dc:creator>

		<guid isPermaLink="true">https://rafaelnoronha.com/Freeway-Santo-Antonio-de-Lisboa</guid>

		<description>
Way Magazine
Design editorial, direção de arte e direção de cena



	

O projeto editorial da revista Way Magazine para os calçados Freeway funciona como guideline para toda a comunicação da marca na estação, que conta ainda com a produção de um filme editorial, anúncios impressos, mídia externa e social media.


A edição é ambientada no distrito de Santo Antônio de Lisboa, em Santa Catarina, junto às praias do norte de Florianópolis. O bairro é notório pela arquitetura açoriana centenária de suas casas, requalificadas em ateliês e bistrôs, e pela gastronomia típica dessa herança cultural.


As cores das fachadas luso-açorianas da locação dialogam com a estética navy proposta para a edição. Essa direção conduz todo o design editorial, direção de cena e figurino, com siders e mocassins como destaques da coleção Primavera/Verão 2017.

	
Way Magazine's editorial project for Freeway footwear works as a guideline for all brand communication throughout the season, including an editorial film, print ads, out-of-home and social media.


The issue is set in Santo Antônio de Lisboa, in Santa Catarina, near the beaches of northern Florianópolis. The neighborhood is known for the century-old Azorean architecture of its houses, many converted into art studios and bistros, and for its local cuisine.


The colors of the location's Azorean façades complement the issue's navy aesthetic. This language guides the editorial design, on-set direction and styling, with boat shoes and loafers as highlights of the Spring/Summer 2017 collection.








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Filme editorialCaptado junto ao ensaio fotográfico, o filme conta um pouco mais da história do
editorial






Leve a vida mais leve
Série de anúncios que comunicam o lifestyle da marca seguindo a direção de arte da revista como guideline.

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Social Media

A linguagem das redes socais da marca segue a estética navy proposta para revista, potencializando uma identidade para a comunicação no semestre.





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EQUIPE FREEWAY
Diretor-Presidente Freeway Jânio Machado Direção Geral Junia Capobianco

BRA DIGITAL
Direção e Projeto Editorial BRA Digital Editor-chefe Roberto Noronha Direção de Criação Leonardo Theobald Direção de Arte Rafael Noronha Arte Final Rafael Nunes e Ricardo Terêncio Atendimento Franciele Wilhelm Redação NicoleDias e Maria Bastos

STUDIO CONCI
Produção Executiva Juliana Silva Fotografia e Edição Otávio Conci Assistente de Fotografia Vinícius de Antoni



	

MODELOSFord Models Durval Vargas e Jéssica Martinhago

COLABORADORES
Produção de Figurino Os Holland Beauty Cristina Nunes Colunistas Mauren Motta e Rafael Capobianco Tradução Gabriela Leisorovich Making Of Renata Masseti

AGRADECIMENTOSFrei Caneco Choperia (foto drink por Xavier Neto), Transtelecine, Scuna Lady Manoela, Enzo Milano, Lu Raimundo e Luxúria Acessórios.






</description>
		
	</item>
		
		
	<item>
		<title>Identidade — BRA</title>
				
		<link>https://rafaelnoronha.com/Identidade-BRA</link>

		<pubDate>Sun, 11 Oct 2020 00:11:09 +0000</pubDate>

		<dc:creator>Rafael Noronha's Portfolio</dc:creator>

		<guid isPermaLink="true">https://rafaelnoronha.com/Identidade-BRA</guid>

		<description>




	
























— Projeto de identidade para sede da agência Pós-Digital, em que cada setor de atuação foi sinalizado através da intervenção de ilustrações, tipografia e ícones.

O objetivo foi caracterizar cada setor do processo da agência de maneira a buscar uma identidade visual coesa entre os murais. Para isso, se fez uso de ilustrações enciclopédicas em crosshatch, a fim de contrastar ao máximo com a arquitetura moderna da sede.

Esse contraste, essa aposta na estranheza entre escolas de direção de arte é reforçado com o uso de uma tipografia condensada, cores chapadas e pontuais, e ícones típicos do ambiente digital.

Para o projeto, contamos com o ilustrador Tambeiro, orientado a encontrar em cada cena o traço em crosshatch desejado. O contraste entre o erudito e o digital dá significado ao sistema de sinalização da agência.


 

Design, sinalização, wayfinding, intervenções, murais, ilustrações







	— Identity project for the BRA Post-Digital agency office, where each sector received its own signage, built through the intervention of illustrations, typography and icons.

The goal was to characterize each sector of the agency's process in order to achieve a cohesive visual identity across the murals. Encyclopedic illustrations in crosshatch were used to contrast as much as possible with the modern architecture of the building.

This contrast, this bet on the strangeness between schools of art direction, is reinforced by a condensed typeface, flat and accented colors, and icons typical of the digital environment.

For the project, we worked with illustrator Tambeiro, directed to find the desired crosshatch line in each scene. The contrast between the erudite and the digital gives meaning to the agency's signage system.



Design, signage, wayfinding, interventions, murals, illustrations







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Neste mural toda a equipe foi convidada a ilustrar motivos
que lhes eram significativos, e todas as ilustrações foram unificadas em um
único traço pela técnica de doodle drawing, como uma maneira de homenagear cada
membro da equipe no projeto.






	



















For this wall, the entire team was invited to freely illustrate motifs that were meaningful to them, and all the illustrations were unified into a single stroke through doodle drawing, as a way to honor each team member in the project.







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&#60;img width="960" height="1440" width_o="960" height_o="1440" data-src="https://freight.cargo.site/t/original/i/b5e178b7c8aa78eea2551c29276e3d1713fb45dcbf9ef567a5a751a2223222fd/15_MUG.jpg" data-mid="85226929" border="0"  src="https://freight.cargo.site/w/960/i/b5e178b7c8aa78eea2551c29276e3d1713fb45dcbf9ef567a5a751a2223222fd/15_MUG.jpg" /&#62;&#38;nbsp;
	&#60;img width="960" height="1440" width_o="960" height_o="1440" data-src="https://freight.cargo.site/t/original/i/b5e178b7c8aa78eea2551c29276e3d1713fb45dcbf9ef567a5a751a2223222fd/15_MUG.jpg" data-mid="85226929" border="0" data-scale="99" src="https://freight.cargo.site/w/960/i/b5e178b7c8aa78eea2551c29276e3d1713fb45dcbf9ef567a5a751a2223222fd/15_MUG.jpg" /&#62;
	



Direção de arte
 Rafael Noronha
Ilustrações Tambeiro

Doodles
Rafael Noronha


Fotos
Ana Paula Viegas Martins&#38;nbsp;


 



</description>
		
	</item>
		
		
	<item>
		<title>Essentials — Kildare</title>
				
		<link>https://rafaelnoronha.com/Essentials-Kildare</link>

		<pubDate>Wed, 12 Feb 2020 16:52:01 +0000</pubDate>

		<dc:creator>Rafael Noronha's Portfolio</dc:creator>

		<guid isPermaLink="true">https://rafaelnoronha.com/Essentials-Kildare</guid>

		<description>

	






















—

A linha Essentials da marca de calçados masculinos Kildare traz os produtos de maior sucesso de venda desde seu lançamento. São calçados cuja forma permanece praticamente intocada através do tempo.

A identidade visual se apropria de um símbolo atemporal para representar essa permanência. Já na paleta de cores e nos grafismos de apoio, explora uma linguagem vintage, buscando um resultado clássico para a marca.

O manual de identidade visual trata ainda do slogan "A origem do seu estilo", que reforça o posicionamento da linha. Para o lançamento, esse conceito clássico foi explorado em uma série de peças para as redes sociais.

 

 
















Identidade visual, design gráfico, direção de arte
	























—

The Essentials line, from men's footwear brand Kildare, brings together its best-selling products since launch. These are shoes whose form has remained practically untouched over time.

The visual identity appropriates a timeless symbol to represent that permanence. The color palette and support graphics, in turn, explore a vintage language for a classic result.

The visual identity manual also covers the slogan "The origin of your style", which reinforces the line's positioning. For the launch, this classic concept was explored in a series of social media pieces.Visual identity, graphic design, art direction






&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bbb0591ac30c1a0ef0d6ba561c05fac780702be3f02beb7ad608c90c02cca954/02_MIV.jpg" data-mid="60938991" border="0"  src="https://freight.cargo.site/w/1000/i/bbb0591ac30c1a0ef0d6ba561c05fac780702be3f02beb7ad608c90c02cca954/02_MIV.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c0388240b009dbee3edd6c19de035eef51f5495c10faae85f197856c1d650fb5/04_SHEET.jpg" data-mid="60938992" border="0"  src="https://freight.cargo.site/w/1000/i/c0388240b009dbee3edd6c19de035eef51f5495c10faae85f197856c1d650fb5/04_SHEET.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4d8d047187b163b33065bb9d173ba4305c0b0aa9f32486c8b1248b04284df6aa/05_MIV.jpg" data-mid="60938993" border="0"  src="https://freight.cargo.site/w/1000/i/4d8d047187b163b33065bb9d173ba4305c0b0aa9f32486c8b1248b04284df6aa/05_MIV.jpg" /&#62;




LogotipoTelas principais do manual relacionadas a concepção do logotipo


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/056f7869a79f64443bcb0f3a960f61e97938a3b9965eb1096deaa6fb49dce80c/06_SHEET.jpg" data-mid="60938994" border="0"  src="https://freight.cargo.site/w/1000/i/056f7869a79f64443bcb0f3a960f61e97938a3b9965eb1096deaa6fb49dce80c/06_SHEET.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e1be201104124b9e9a379f495172e1a97ee194a57c797a00e679f062fc158c19/07_MIV.jpg" data-mid="60938995" border="0"  src="https://freight.cargo.site/w/1000/i/e1be201104124b9e9a379f495172e1a97ee194a57c797a00e679f062fc158c19/07_MIV.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1c7e4e8998ec6401bd86baf30e9802204b0f9f8425d47cc361af92a5c487d439/08_MIV.jpg" data-mid="60938997" border="0"  src="https://freight.cargo.site/w/1000/i/1c7e4e8998ec6401bd86baf30e9802204b0f9f8425d47cc361af92a5c487d439/08_MIV.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e2a5d5dd182860a93cf8fda9be5d5a25832d9938d916480e7a06bc86f2eaa59c/09_MIV.jpg" data-mid="60938998" border="0"  src="https://freight.cargo.site/w/1000/i/e2a5d5dd182860a93cf8fda9be5d5a25832d9938d916480e7a06bc86f2eaa59c/09_MIV.jpg" /&#62;


Logotipo com sloganTelas principais do manual relacionadas a concepção do logotipo com slogan

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/232570d38492e7dc0a2f2a8b463da52a30411c7f883f5f9949cb912a15dd7d6f/10_SHEET_SLOGAN.jpg" data-mid="60942604" border="0"  src="https://freight.cargo.site/w/1000/i/232570d38492e7dc0a2f2a8b463da52a30411c7f883f5f9949cb912a15dd7d6f/10_SHEET_SLOGAN.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fa2592a91840711c2bee3c80ed5a8860c99bad3788162d398fd8b6a68be6103a/11_MIV.jpg" data-mid="60942605" border="0"  src="https://freight.cargo.site/w/1000/i/fa2592a91840711c2bee3c80ed5a8860c99bad3788162d398fd8b6a68be6103a/11_MIV.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/937aea1147a3f168eb7f196e771b6783b97e32d2a90ac8f8b1606736b7ff78e8/12_MIV.jpg" data-mid="60942606" border="0"  src="https://freight.cargo.site/w/1000/i/937aea1147a3f168eb7f196e771b6783b97e32d2a90ac8f8b1606736b7ff78e8/12_MIV.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bba98ffb492ebc44c2ac3990eab9ccef35d185fe285a9c14c00ce12cbc714d09/13_MIV.jpg" data-mid="60942608" border="0"  src="https://freight.cargo.site/w/1000/i/bba98ffb492ebc44c2ac3990eab9ccef35d185fe285a9c14c00ce12cbc714d09/13_MIV.jpg" /&#62;




Identidade VisualTelas principais referentes ao padrão cromático, famílias tipográficas e grafismos de apoio


&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5fad869117ccd4808fd1a6960a6c371988a5136c662a555f40d0a3137723a1b1/14_SHEET_VISUAL_ID_01.jpg" data-mid="60943443" border="0"  src="https://freight.cargo.site/w/1000/i/5fad869117ccd4808fd1a6960a6c371988a5136c662a555f40d0a3137723a1b1/14_SHEET_VISUAL_ID_01.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/da49ac1827ea00631fe94d3e3c0cf9605d1df4a50b9657703e78d2db495c0cee/15_MIV.jpg" data-mid="60943444" border="0"  src="https://freight.cargo.site/w/1000/i/da49ac1827ea00631fe94d3e3c0cf9605d1df4a50b9657703e78d2db495c0cee/15_MIV.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f8dc38aebbcf086a2760cb560ffe39cf55559032ea829f27a1665d60807c4b93/16_MIV.jpg" data-mid="60943445" border="0"  src="https://freight.cargo.site/w/1000/i/f8dc38aebbcf086a2760cb560ffe39cf55559032ea829f27a1665d60807c4b93/16_MIV.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8a1e6a866f2a545fd7bbfe49770aa8c26fa0b6097518d96d3b4b6de1a303b46d/17_MIV.jpg" data-mid="60944389" border="0"  src="https://freight.cargo.site/w/1000/i/8a1e6a866f2a545fd7bbfe49770aa8c26fa0b6097518d96d3b4b6de1a303b46d/17_MIV.jpg" /&#62;




AplicaçõesExemplos de aplicações da identidade visual

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1f3c9134c02279074e99b0b5dedfb2bdb0cabf0cefe86817f438ebf6800427dd/19_PRODUCT.jpg" data-mid="60945472" border="0"  src="https://freight.cargo.site/w/1000/i/1f3c9134c02279074e99b0b5dedfb2bdb0cabf0cefe86817f438ebf6800427dd/19_PRODUCT.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5a29ce355251db2ecfb8f573e96cccd12215e0f89c5871b234941d6e83c99474/20_PRODUCT.jpg" data-mid="60945473" border="0"  src="https://freight.cargo.site/w/1000/i/5a29ce355251db2ecfb8f573e96cccd12215e0f89c5871b234941d6e83c99474/20_PRODUCT.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/db63cd8d6f71828e0a5f6a29b569737afa0278842a6df4d0ba1db3bdd7fd622e/21_PACKING.jpg" data-mid="60945475" border="0"  src="https://freight.cargo.site/w/1000/i/db63cd8d6f71828e0a5f6a29b569737afa0278842a6df4d0ba1db3bdd7fd622e/21_PACKING.jpg" /&#62;
&#60;img width="3150" height="1772" width_o="3150" height_o="1772" data-src="https://freight.cargo.site/t/original/i/c6d6e834b7579226cbfe7b140260578c6c3a297dd0c8d9f0bb7927f27de225e6/22_EDITORIAL.jpg" data-mid="60947030" border="0"  src="https://freight.cargo.site/w/1000/i/c6d6e834b7579226cbfe7b140260578c6c3a297dd0c8d9f0bb7927f27de225e6/22_EDITORIAL.jpg" /&#62;



&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1ad30be76651aad640e3cb990b7fc7298e8d98b2ec7b99644bcbb2c647036a43/23_SHOP.jpg" data-mid="60947328" border="0"  src="https://freight.cargo.site/w/1000/i/1ad30be76651aad640e3cb990b7fc7298e8d98b2ec7b99644bcbb2c647036a43/23_SHOP.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/711e4b9a4305a00055e47db26328ac1a3e09065cc0cdf8870af4c463eb78c2fc/24_SHOP.jpg" data-mid="60947329" border="0"  src="https://freight.cargo.site/w/1000/i/711e4b9a4305a00055e47db26328ac1a3e09065cc0cdf8870af4c463eb78c2fc/24_SHOP.jpg" /&#62;

Social Media

Lançamento da linha em uma série de
peças paras redes sociais

 





&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4c9a920462e3bf4911f374bfff9bef53be16e5f79af61cc686251dd7696cef95/5.jpg" data-mid="60948629" border="0"  src="https://freight.cargo.site/w/1000/i/4c9a920462e3bf4911f374bfff9bef53be16e5f79af61cc686251dd7696cef95/5.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e59bc7dccd2cfcd537560342661f512e031e45061448826eefdf27a3b085030f/4.jpg" data-mid="60948625" border="0"  src="https://freight.cargo.site/w/1000/i/e59bc7dccd2cfcd537560342661f512e031e45061448826eefdf27a3b085030f/4.jpg" /&#62;
&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f8a261e98087759712be7543a9b547bd68f31ccb1b8177c7ab4c90f58b89879d/3.jpg" data-mid="60948624" border="0"  src="https://freight.cargo.site/w/1000/i/f8a261e98087759712be7543a9b547bd68f31ccb1b8177c7ab4c90f58b89879d/3.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Símbolos de Empoderamento</title>
				
		<link>https://rafaelnoronha.com/Simbolos-de-Empoderamento</link>

		<pubDate>Sat, 23 Nov 2019 19:02:19 +0000</pubDate>

		<dc:creator>Rafael Noronha's Portfolio</dc:creator>

		<guid isPermaLink="true">https://rafaelnoronha.com/Simbolos-de-Empoderamento</guid>

		<description>


	


























—

Os símbolos internacionais de acesso sinalizam que determinados serviços, espaços e equipamentos são acessíveis a pessoas com deficiência ou com mobilidade reduzida, além de indicar seu uso preferencial.

Estes símbolos exercem uma função social importante: representar a maior minoria do mundo, cerca de 10% da população mundial (OMS, 2011), entre deficientes visuais, físicos, auditivos, mentais e de deficiência múltipla.

Mas os símbolos de acessibilidade acabam por ilustrar essas pessoas pela sua limitação, e não pela sua capacidade, evidenciando as inabilidades individuais daqueles que deveriam representar. Problema que este projeto procura resolver.





Sinalização, pictogramas,&#38;nbsp;wayfinding




	





—

International access symbols indicate that certain services, spaces and equipment are accessible to people with disabilities or reduced mobility, as well as indicating their priority use.

These symbols play an important social role: representing the largest minority in the world, around 10% of the world's population (WHO, 2011), among people with visual, physical, hearing, intellectual and multiple disabilities.

But accessibility symbols end up illustrating these people by their limitation rather than their capacity, highlighting the individual shortcomings of those they should represent. A problem this project seeks to address.



Signage, pictograms, 
wayfinding




&#60;img width="1920" height="2520" width_o="1920" height_o="2520" data-src="https://freight.cargo.site/t/original/i/762091c44765ceee76d2e19046c4c40c87e3cc5b11584809f3176397c64d63cd/02_SOLUTION.jpg" data-mid="57296210" border="0"  src="https://freight.cargo.site/w/1000/i/762091c44765ceee76d2e19046c4c40c87e3cc5b11584809f3176397c64d63cd/02_SOLUTION.jpg" /&#62;&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b53bf4aa1ef2ea77e7ef4dbebb45187907b01627b63b74236ddc904af463d768/03_REDESIGN.jpg" data-mid="57296415" border="0"  src="https://freight.cargo.site/w/1000/i/b53bf4aa1ef2ea77e7ef4dbebb45187907b01627b63b74236ddc904af463d768/03_REDESIGN.jpg" /&#62;

&#60;img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/0497398c12b25de08437a230e29c512e3a7055072c30a02a16dc49ebf487c98a/04_MKP_1.jpg" data-mid="57296916" border="0"  src="https://freight.cargo.site/w/1000/i/0497398c12b25de08437a230e29c512e3a7055072c30a02a16dc49ebf487c98a/04_MKP_1.jpg" /&#62;
&#60;img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/85912842a23ee27c6f176b0f3aebeecc9e4c43fa3f1fedf7d22066a078971c4a/04_MKP_2.jpg" data-mid="57296917" border="0"  src="https://freight.cargo.site/w/1000/i/85912842a23ee27c6f176b0f3aebeecc9e4c43fa3f1fedf7d22066a078971c4a/04_MKP_2.jpg" /&#62;
&#60;img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/9da3b8db6157836c3f70d3bcdac1de4676d481300b044a43189747a95d81328b/04_MKP_3.jpg" data-mid="57296918" border="0"  src="https://freight.cargo.site/w/1000/i/9da3b8db6157836c3f70d3bcdac1de4676d481300b044a43189747a95d81328b/04_MKP_3.jpg" /&#62;
&#60;img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/23eff6ba450de014ddd416bb398ea23e41889664bb7d2608a19a0de53c3016cd/04_MKP_4.jpg" data-mid="57296919" border="0"  src="https://freight.cargo.site/w/1000/i/23eff6ba450de014ddd416bb398ea23e41889664bb7d2608a19a0de53c3016cd/04_MKP_4.jpg" /&#62;

&#60;img width="1920" height="1680" width_o="1920" height_o="1680" data-src="https://freight.cargo.site/t/original/i/6fcb7442325c32e8ff845a907dcd4b4bc5e4fb524011b4d29facd3d82738d562/05_REDESIGN.jpg" data-mid="57297075" border="0"  src="https://freight.cargo.site/w/1000/i/6fcb7442325c32e8ff845a907dcd4b4bc5e4fb524011b4d29facd3d82738d562/05_REDESIGN.jpg" /&#62;

&#60;img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/7f973d301fe72facbaa997ac5b64ef86851021b15ea0a8b38031c5c94bc80f09/06_MKP_1.jpg" data-mid="57297939" border="0"  src="https://freight.cargo.site/w/1000/i/7f973d301fe72facbaa997ac5b64ef86851021b15ea0a8b38031c5c94bc80f09/06_MKP_1.jpg" /&#62;
&#60;img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/6960571cb478b1c8fb14ccb89ca0fb24b9fe20bd3fadf962e39ad75b1d5546c4/06_MKP_2.jpg" data-mid="57297942" border="0"  src="https://freight.cargo.site/w/1000/i/6960571cb478b1c8fb14ccb89ca0fb24b9fe20bd3fadf962e39ad75b1d5546c4/06_MKP_2.jpg" /&#62;
&#60;img width="1920" height="1440" width_o="1920" height_o="1440" data-src="https://freight.cargo.site/t/original/i/5d2c48e7552e7c9e99c162e405414718e80f614530f71e430c30b10da3cf4f0e/06_MKP_3.jpg" data-mid="57297946" border="0"  src="https://freight.cargo.site/w/1000/i/5d2c48e7552e7c9e99c162e405414718e80f614530f71e430c30b10da3cf4f0e/06_MKP_3.jpg" /&#62;
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